Hey! I bet you have never seen that video before?!?!? What if YouTube would allow you to see every website that posts a video that you posted? They do now! Qhat can you do with this information to help your band? Can we talk a little more about stats than we already have? Follow me to the jump and I will show you how awesome this new feature can be for your band?
Log in to your YouTube account and go to the “My Videos” section. On each video there will be a button that says “Insight”. This will take you to the stats section the first thing you will see is the videos popularity graphed over a period of time. If you have a few singles lined up or you are wondering when to put up your next webisode you can use this data to watch when your views start to fall and then put up another one.
Remember when we told you how important it was to Google Alert your band so you know who is writing about it? One thing Google may not pick up on is if someone is embedding videos of your band. You could have a huge fan posting your videos everywhere and not even know it. This can help you discover blogs and websites that will potentially write about your band which can help get you a lot. This can help you find super fans you may have never heard of that are helping to promote your YouTubes. If you go to the view we described above and click on the left hand column there is a button called “Discovery.” Clicking on this will show you a graph of where your views are coming from. You can click each of the graph parameters to get data. The most important one for our purposes will be “Embedded Player” which will show you all the sites that have posted this video. Visit these sites and collect their contacts and add them to your press mailings. Comment the blog posts and thank them.
Routing your tours used to be tough business. You had very little clue outside of Soundscan and previous shows whether you would have anyone at your shows in each town. Now with tools like Eventful, Rockdex, and these stats it is easy to see where people who like your band live. Click on the “Demographics” tab in the left column and you can learn about who and where people are viewing your video (if you do not have a lot of views though this may be unavailable). Wherever you are popular between all of these sites would be places you should visit on your next tour. Easy!