- Free Live Download – The easy and obvious way to show off your live prowess is to get a live recording (even as simple as two mics in the crowd) and put it up for free for the world to hear in the form of a free download.
- Blog It – One of the smarter things that bands who employ a lot of improv and new sets every night can do is record every show and post each one in a blog after every show. This can show fans that they will be getting a new experience every time they come see you instead of feeling like they have been there and done that after seeing you once.
- YouTubes – Live videos are definitely a good thing if you do more than shoegaze on stage. The more you video yourself live the more chances you have of capturing something special and having it spread around the Internet.
- Include Live Tracks On Your Records – Bonus live tracks on your records are a great way to show people what you’re working with. This way everyone who falls in love with your recorded songs can see you are also worth seeing live.
As the saying goes “if you build it, they will come.” If you really have something going for yourself in your live show, make sure people know it. Far too many bands do not exploit their live show, don’t be one of them.