The definition of insanity is to keep doing the same thing over and over again and expecting a different result. Yet you will constantly see bands drive from town to town where they have no fans on a Tuesday night and expect a miracle where to roll in to town and play a sold out show.
This is indeed sanity and like many insane things in this world we watch many loved ones and friends do this on a day to day basis. Tour:Smart author Matin Atkins has a great saying when he talks about how you shouldn’t take your country to war unless you know the outcome. Many bands have their momentum, wallets and time drained by driving for days to places that don’t care about seeing them in order to fill some myths about paying some sort of dues.
The fact of the matter is if you are going to play a show somewhere and it has a bad turn out, don’t play there unless you are going to do something different. If you played a town and no one came don’t go back till you are sure the situation will be better. There are many people who believe a record company is going to be impressed that you played hundreds of shows even if it is to 12 people every night. They would much rather see you playing smart gigs where you make situations happen where there is a decent turnout. That 6 hours you were going to drive to a far off show can often be better spent taking 6 hours to talk to other bands who could help make you draw in that town and organizing a great show where you will do something productive for you group!