Music Business Reality – You Need Smart Management And A Smart Label

keep_it_real.jpgWhen a band is young and unsigned they often think that once they get signed to a label all their problems will be solved and if it is a successful label they will be working with a smart team of people who know the secrets to breaking a new band. Unfortunately, much of the time this is not reality. Often times labels successes have been due to a combination of a good label with a great band and smart management decisions. These management decisions are a crucial part of the equation and are often overlooked when groups are looking at their idealistic dream of a career.


One of the most neglected parts of the band-label dynamic is the checks and balances each other give each other. It is often needed for the management to not only make sure the label is doing their job, but also to come up with progressive and new strategy since labels can often be tied to old outdated technologies they agreed to years ago that have been obsoleted by new advances. This also works vice-versa when management appeases their artists every whimsical need and the labels need to provide a much needed reality check that the group is slacking off.

In the past we have discussed that one of the important roles that management takes on is that they can be the bad cop and take on the role of the bad guy when it comes time to scream at people. In order to create a team that keeps each other in check you need to have both sides of the coin motivating each other and collaborating on smart new ideas that can get you to the front of the line in the rat race of this business. While in rare cases you can find a single motivated team member who is able to take on this work load this is the unusual case. What often makes this successful time is finding the ingriedients of hard work, smart ideas and access all coupled across a few key players. If your group really does have talent and you find these elements in a team you will have what it takes at least on paper.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.