Writing Your Bio For Reviewers – Write What You Want Them To Say

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Whether it is record reviews, press releases for a new business, or just news about what you are doing, the content you write about whatever you are promoting is very important. While many people think of a bio/press release as something to describe what they are selling this isn’t always the best way to look at. What you really want to do is write what you want the articles to say about you. My Father is an advertising copywriter of 30+ years and has told me time and time again that more than half of the press releases he sends out get copy and pasted right into the articles written about what he writes. Between running this blog (we copy and paste press releases all day long) and working for bands for the last ten years I have seen the same results.

This means is you need to describe and pay attention to every word in your bio/press release, since odds are this is exactly what is going to end up in front of reviewers eyes. Conveniently, whatever would capture a readers eyes will probably make a writer want to write about you as well. Make sure you describe what you do thoroughly and describe what is unique about it in a clear and coherent way. If you do this right you are bound to end up with much better press.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.

  • Davey Wavey

    You have to remember to write to the bias and taste of the publication. If you are up for a review then instead of just giving the go ahead with your writing they may just mock what you’ve written and publish it!
    Write the article in the style of the publication and artfully get the writing to do what you want it to do.
    For instance in the UK if you talk a big game or use word like awesome then you are in for trouble. LOL. They are cynical over there and not used to enthusiastic words. If they catch you being overly enthusiastic they will think you are big headed and want to tear you down to size.
    I’m English but I’ve been living in Australia for about 10 years and sent out some copy to a UK publication. Ouch! They sure did a number on me.
    Peace ;-D