Before I get started, I know that many people will say we shouldn’t talk about politics on this blog, but this election is too important to musicians and their ability to promote their music. Our blog is about promoting your music and there is a stance that one candidate has taken in this race that makes voting for them, a vote against your music career. I will not be discussing all the other issues that come with each candidate, you can find that on other sites from many people who are far more qualified to discuss these subjects. My expertise is in musician issues and there is one stance, on an important issue, that these candidates have taken that could damn your music career. If your music career is not a major factor in who you vote for, move on to another article. If it is keep reading.
Net Neutrality is the single most important issue that will affect your ability to promote your music and keep the music world full of opportunity for unknown musicians. If you are not familiar with the issue, the above video gives a great description of it. In short, Net Neutrality keeps the Internet how it is – allowing musicians to promote their music and continues to allow unknown musicians to build their own career without getting permission from the gatekeepers like labels, radio and large corporations. It allows fans to choose who they want to hear, instead of corporations allowing them to hear who can afford to pay them a bribe. When we hear stories of independent musicians being able to promote themselves without major label backing and make the gains many DIY & indie artists have made over the past few years, it is because the Internet is presently neutral.
If Net Neutrality is not upheld, large corporations will ask you to pay to have your content be seen by their subscribers. This means if you want fans to be able to see your website, you may need to pay ISPs like Comcast, Optimum, Cablevision, etc. a fee just to allow your own fans to check in on your website or other content. Obviously this would help return the power to big, corporate funded, major label musicians who can afford this fee and away from fans deciding who gets popular and who does not.
This will have a catastrophic effect on anyone trying to grow their fanbase that doesn’t have large corporate backing and music fans looking for good music, not music that can afford to pay a bribe. It would also help return the music world to one where major labels have all of the power to shove crappy musicians down your throat, as opposed to the democracy of music popularity we are seeing emerge on the Internet. You can pretend to be an economist and decide whose solutions you believe will be better for the economy etc. At the end of it all, there is no single issue that will determine what promoting your music will look like more than Net Neutrality.
Here is where the candidates stand:
Gary Johnson - Gary Johnson, the Libertarian candidate, is a fierce supporter of Net Neutrality. He goes a step further and would like the government to be even less involved in the Internet.
Mitt Romney – Sadly, Mitt Romney is the one presidential candidate who is firmly against Net Neutrality and will look to allow the Internet providers to bill you for access to your fans. While Mitt has taken stands on both sides of many issues and flip-flopped all over the place throughout this campaign, this is one issue he always stands by. In my opinion and everyone else I have seen who consistently cover this issue all agree – Mitt Romney would be a catastrophe for Net Neutrality.
I will be voting for Obama. Todd will be voting for Johnson. Both of which will continue to help musicians get a fair shake. Sadly, a vote for Mitt Romney will make things harder for everyone looking for an equal playing field on the Internet.