Where We Are Going – Selling Tickets Direct To Fan

Topspin Ticketing – Pixies @ The Troxy, London June 2010 from ian rogers on Vimeo.

Yesterday, Topspin offered a glimpse into something we knew they were doing but hadn’t quite seen the big picture of. They are now enabling artists to sell tickets direct-to-fan which could knock down many of the walls and profit problems in the industry. While the technology is cool and all and in TopSpin’s blog post they claim they don’t intend to threaten the big ticket companies, this is indeed the Achilles Heel of the big ticketing companies.

We all know that music fans despise the insane ticket charges that Ticketmaster/LiveNation inflict upon people who just want to enjoy music. This puts the power for artists to finally maximize the potential of both retaining fans and getting bargaining power for artists to get more of a cut from live shows. The groups have always been the people to drive the sales to a show, but since they hold no power over the situation. With direct ticket sales groups can negotiate higher pay outs and better terms as well as eliminating the horrific middle man of a Ticketmaster/Livenation. We are excited to say the least.  

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.