What’s The Deal With Merch Price Matching?

merch.JPGAlternative Press has a great look at the ups and downs of a practice that is bumming out more and more groups with each day that passes. Merch price matching insures that opening bands are not able to sell their merch for cheaper than the headliners so they do not have an advantage to sell more merch, 

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.