Everyone is buzzing over what Thom Yorke’s recent declaration of Radiohead not making an album anytime soon means. Does it mean free doesn’t work? Does it mean they are giving up? No, it means that the album is becoming obsolete. In the past discussed before something that most electronic groups have been doing for a while (and we all know Radiohead loves them some electronic music), that you need to stay in the news cycle by releasing small bursts of music often. As well, we talked about how trannie looking rockers Forever The Sickest Kids will be releasing 3 EPs over the next year instead of a formal album and why this was smart.
To further elaborate what you often see with dance groups these days is every month they either put out a remix, a DJ mix, or an original track or 4 which keeps them in the fast paced blog news cycle. Just watch Hype Machine for a few months and you will see all the big artists whether it is MSTRKRFT, The Hood Internet, or The Bloody Beetroots who put out one more more tracks every month, keeping themselves in on everyones radar and generating more publicity with each release.
These days if you takes 2 years between releases this is what me might call 700 blog years. Meaning you have been out of the new cycle for an eternity. There is so much music being pushed on fans and the process of making a record is so painstaking it makes all the more sense to just make small releases. The benefits work in profit margin, publicity and giving you fans a steady diet of music that they appreciate. In the coming years we will see what have been happening over the last decade. Groups will follow Radioheads lead as they always do and start making smaller releases more often. Get with the times because they already changed.