Recently, I have been helping get a band I work with out to some labels. They have hit that point where they have such a great buzz that people are interested in them. So it is time to start getting on the phone and really getting labels, booking agents, etc interested in them. I have made up a webpage that shows off everything they have going for them and link the various people to it so they can see why they should care about another unsigned band. The response I get each time is pretty much the same, “I love them, but how bad are they live?” What would make everyone think that this band is terrible live (trust me they sound nothing like the comedy in the above live video)? We have no live videos up on the site. Seeing as everything else was there, recordings, magazine write ups, fan videos, etc. etc. The one missing link was a good live video since they don’t actually have one.
If you are missing a great quality live video and not showing it off, odds are people are going to wonder why. It is a great idea to get something quality up there for the world to see, but at the least there should be a live video on your pages so potential fans get an idea of what to expect of you live.