Wendy’s Made Auto-Tune A Joke According To Jay-Z

The thing with any trend, is once the advertising executives get a hold of it its dead. Whether it’s the “Numa-Numa” with Geico or punk rock in numerous ads in the 90s. Having a trend co-opted by Bob from Accounting and Vicki from Payroll will instantly make it uncool. That said Jay-Z says he was inspired to rail against AutoTune, once he heard it in a Wendy’s commercial. Jigga explains:

“I just think in hip-hop, when a trend becomes a gimmick, it’s time to move on…I saw a Wendy’s commercial and they’re using Auto-Tune.
They’re joking on it. It’s like, OK, enough of that … It was a trend,
it was cool in the beginning. Some people made great music with it, now
it’s time to move on.”

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.