The thing with any trend, is once the advertising executives get a hold of it its dead. Whether it’s the “Numa-Numa” with Geico or punk rock in numerous ads in the 90s. Having a trend co-opted by Bob from Accounting and Vicki from Payroll will instantly make it uncool. That said Jay-Z says he was inspired to rail against AutoTune, once he heard it in a Wendy’s commercial. Jigga explains:
“I just think in hip-hop, when a trend becomes a gimmick, it’s time to move on…I saw a Wendy’s commercial and they’re using Auto-Tune.
They’re joking on it. It’s like, OK, enough of that … It was a trend,
it was cool in the beginning. Some people made great music with it, now
it’s time to move on.”