Using Your Crowds Reaction Is Another Way To Pick Your Single And How It Helped Jason Mraz

TechDirt just pointed to an article that made a point that we really like. In the past we have suggested that YOU are the worst person at choosing a single for a project you are involved in. We suggested enlisting your fans help in deciding this single. Apparently, Jason Mraz decided to buck his major label advice for his latest hit “I’m Yours” and took the hint reaction from his crowd. Since he was getting a better reaction to this song than others he saw this as the sign that this should be the single. What did he get in return? The song is now the longest running track in the Billboard Hot 100 history after 71 week and counting on the chart. Listen to your fans, they have the best opinion in this case.   

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.