Using YouTube’s New Analytics Tool!

Last week YouTube announced they would be replacing their Insights service with a full on Analytics function. What this means for you is that if promoting YouTube videos for your music is a big part of what you do, there is a bunch of new information you can use to make decisions on how to market your music. Some of the cool new features of this service include:

  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.

For the full story head here and watch the above video for some great tips on how to use YouTube Analytics.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.