Unfortunately, Google Alerts are flawed. Anyone who has used them for a while sees that blogs, comments and other web chatter sometimes falls through the cracks of what their alerts pick up. In steps BackType, a great website that will not only find many of the Internet talk that Google missed, but will also do many other cool things like keeping you alerted as to whether changes to blog posts about you and if any more comments are added. This is a free and amazing option to help you keep up with your publicity duties. I was shocked at how many items BackType picked up that our Google Alerts hadn’t found and was displeased to find some arguments we need to take up with a few people. Find out what is being said about you across the Internet right now!
In the past we have stressed the importance of Google Alerts to make sure you know who is writing about you in order to get them on your publicity list and manage any comments your music gets.