Ultimate Merch Tip – A Charismatic Merch Person

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There are tons of articles on how to sell more merch at shows but if there is any tip I can give a band is that a good, friendly, charismatic merch person will sell more merch than any great design. Time and time again I go to shows and the band who is winning at sales is the band with the merch person who will chat people up, be friendly and really connect with fans. Not only does having a personable merch person help your sales, it also builds fan bonding. A must have for any band looking to go for the gold.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.