Twitter has rolled out advertising options, that users can take advantage of. There are two options for the type of campaign you would like to run.
- Promoted Account – This will make your account show up in suggestions to users for who to follow. These will be users, who follow users similar to you (at least in Twitter’s eyes). For $1 a day Twitter says you can expect 3-5 new followers a day. This is great for musicians looking to be suggested to potential fans and especially musicians with an established fanbase who have never really promoted their Twitter account.
- Promoted Tweets – You can choose one of your Tweets to appear in potential fans Twitter Timeline. This can be a way to tell new fans about your new single or just an introduction as to what you do. For $1 a day you can expect 3-5 clicks.
- Geo-Target – If you are only interested in promoting in a certain location you can geo-target your promotions.