YouTube is the most popular way listener’s discover new music, so it’s important that you do anything you can to promote your music on the video service. One of the best ways to get recommendations that see real results is by trading endorsements with other musicians. By approaching other musicians with a similar fanbase you can trade exposure to each others fanbases, by sharing your music with each other’s fanbases. Usually these will be your friends but you can also approach those who have a similar sound and fanbase size to you and see if they would be interested in getting exposure through this trade. Once you figure out some musicians you could do this trade with, there are three ways you can show your fans each other’s music:
- Channel Recommendation – On your YouTube channel page you can show your fans some other channels that you enjoy. You can make a small list below your featured playlists that you can make a custom title for and recommend another channel for your fans to watch. To see a great example of this check out Alex Goot’s YouTube Channel. You can see what this module looks like in the YouTube Channel customization page in the backend, by looking at the top of this article.
- Playlist – Make a playlist of your favorite music or all of your friends music and feature it on your channel. You can see this in action on our YouTube channel where I have made a YouTube playlist called “Music I Love”. This playlist can get shared in your feed and linked on other social networks exposing all of your followers to your friends music and the same when they do this for you. You can embed the playlist on your blog, Facebook, Tumblr, etc.
- Feed – You can choose what your fans see in their subscription feed by clicking on your “Channel Settings”. You can click “Like” on friend’s videos and have it shared, show when you create the playlists we described above, comment on a video or subscribe to a friend’s channel. You can turn these settings on before you give your friends an endorsement and they can do the same for you, so that all of their subscribers see this public display of affection for you.