The Monetization Of Emotions:
The Wisdom of Terry McBride

terry_mcbride.jpgTerry McBride, award-winning recipient at this years MIDEM, recently gave a lecture at Berklee where he made some interesting assertions.  McBride postulated that very soon copywriting will be irrelevant.  McBride, current CEO of Nettwork Music Group (who handles artist managment for some big names like Sarah McLachlan, Barenaked Ladies and SUM41), asserts that a song is an emotion (now there’s a novel idea).  He encourages many of his artists to record on their own labels and by doing so, McBride maintains that bands can offer more free downloads and in turn, sell more records.  More bits of industry wsidom here.