Talk To Your Fans And Potential Fans Not The Music Industry


One of the silliest things bands still do in 2011 is to use their websites and social networks as a place to brag about who they’ve opened for, the venues they have played and where they have gotten good reviews. These are usually the same bands complaining about not having enough people at their shows, lack of a success promoting online and that no label is interested in them.

The fact is you could start to solve all of these problems by just focusing your strategy on giving your fans info they are interested in and a good experience on your website. By talking to your fans and giving them information they are interested in and a story about why they may relate to you, their is a greater chance you will gain fans and opportunity. After all the music business solves bands who already have a fanbase. Instead of posting whole reviews, tell the stories that inspire your songs. Instead of posting all of the bands you have opened for tell stories of experiences with these bands. Focus on making new fans instead of impressing the business people and life will get much easier.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.