Taking Back Sunday Bonds With Fans And Enacts A Genius Promotion

Taking Back Sunday recently launched some fan appreciation-type listening parties, where they would have their fans come on the bus and listen to their new record with them. A great idea for fan bonding and giving the fans a great first impression of hearing a record. It’s an especially great idea when you take into account the fan backlash they are taking over the direction they went in for this record. They have now posted a video that will help this backlash be diminished showing fans talking about how much they like the new record, the week before the record is available. A great idea to get the momentum and buzz going for their band, and silence the bad hype.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.