This week, we put in some discussion of how to stay in the news cycle
and generate hype for your next release
. One of the smartest things you can do if you plan to put out a song in advance is to trade it for an email address. In the above widget, you can see Sloan did just that using a TopSpin
enabled widget that cleverly gets your email before giving you a free download.While TopSpin
isn’t available to everyone you can do this via ReverbNation’s Exclusive Track
feature which you can send to only people who are on your mailing list. Not quite as easy but it still works to get the same result.