Sloan Take The Smart Road And Trades A Free Song Download For Your Email Address

This week, we put in some discussion of how to stay in the news cycle and generate hype for your next release. One of the smartest things you can do if you plan to put out a song in advance is to trade it for an email address. In the above widget, you can see Sloan did just that using a TopSpin enabled widget that cleverly gets your email before giving you a free download.While TopSpin isn’t available to everyone you can do this via ReverbNation’s Exclusive Track feature which you can send to only people who are on your mailing list. Not quite as easy but it still works to get the same result.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.