SHOCKER: Indie Labels Not Getting Fair Shake On Radio


The Future Of Music Coalition has released a report that comes as no surprise to anyone who has turned on a radio in recent years; Indie Labels do not get their fair share of airplay. Some of the better quotes from the story include:

“When FMC looked at airplay share by release date, the
data showed that in almost every format measured, a large share of the spins on any given format’s annual playlist were comprised of songs more than five years old.”

“Independent music accounts for
approximately 38% of digital sales in the U.S. and over 40% of audience
impressions at internet radio ,but consistently receives only slightly
more than 10% of traditional commercial radio airplay. It’s obvious
that music fans want independent music, and commercial radio
programmers continue to ignore that demand at their own peril.”

What else can you say to that? Except, a sarcastic “NICE!”

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.