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Social Networks Strategy And Maintenance

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facebook.com+myspace.com+reverbnation.com+twitter.com+ilike.com_uv_460.png Many artists today are confused about how to use the various social networks out there and which ones people are still using. We draw up a plan for which social networks you should be on and help manage what should be said on them and keep the message straight across all of them. If you read Musformation.com you know that we teach everyone how to keep up with their social networks, which ones to use and how to use them. We are constantly coming up with the techniques that the whole industry follows our lead on when it comes to social networks. If you want to be a part of the cutting edge strategies before they are old hat and the other artists have figured it out, we should be helping you. We keep up with what works and what doesn't with extensive analytics and focus your strategy so that your promotion dollars count.

Blog Strategy And Maintenance

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We come up with a unique idea of what your blog should be as an artist (sometimes it is just a news feed sometimes it is much, much more). At the least your blog should be a place to put out press releases, at the most we can put Kanye to shame. I don't care who you are whether you are Jandek, Radiohead or Penny Rimbaud if you aren't feeding your fans with RSS and a blog at least to give news in this format you are missing out on getting your ideas and music to all the people who would want to hear about it. As people who write more blog entries than most, we know the power of blogging and how much it can help if done properly. We set up the tools and give you the know-how that so many people miss.

Internet Radio Promotions

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If you don't know that this is probably one of the best ways to market a band right now, you really need our help. We service every known outlet and get your music on there so that music fans who like your genre of music can discover your sound. We place a high emphasis on your presence on this emerging format and know all of the tricks to get your music to fans who are waiting to here your music in this setting. We even show you how to make money from it while it promotes your music.

Fan Sourcing / Mobilization

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beatles-fans.fullsize.jpgEveryday we are experimenting with what we like to call fansourcing and are proud to say we are the only place in the music industry taking advantage of how the Internet makes the world more flat and local everyday. It is now possible to recruit many people who would like to help your music and get them to help you get to where you want. Whether it is interns or fans helping you out we have figured out numerous techniques to get you quality free labor to spread your music around the world. Don't believe it can be done? Let us shock you!

Customized Email Widgets

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With the death of Myspace, email lists have once again become one of the most important things in successfully building a following for a group. The problem we have seen with a great number or the tools that trade fans emails for tracks is they tend to involve too many steps or have a poor interface for the user. We set out to design a email widget that could deliver a track to the fans in as few steps as possible, ensure you get real email addresses, look great and make a .csv file of all the emails so that they can be imported into any email provider. We did it and have what you see above to show for it! Try it out and if you want one yourself, contact us and we will make one for you for a very reasonable price. If you aren't convinced here is some further reading on how helpful this widget is. 

Tour Support Services

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tour.jpgGetting people to come out to your show isn't just about getting on a good tour with a big band (contrary to popular belief). There are many best practices and techniques needed to develop and get people out to see a band. We provide an affordable home-base that can turn your next tour into the successful excursion you have always hoped for. We take your budget and figure out where it can be best spent to help get new fans to your shows and further grow your audience.

Retail Services

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08.05.17_hsmo_002.jpgWhile record stores continue to close down everyday, it can be very important to have your record there. We work all of the methods that the majors and big indies have used for years to make sure your record is getting in all of the major retail outlets and everywhere else that it should.

Mailing List Services

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Mailing_list.jpgAs we all saw with the death of the Myspace, your mailing list has become all the more important as a way to keep in touch with your fans. We have developed many tools and languages to make your mailing list work better and turning it into an informative, fan-connecting , sales generator. Whether it is helping you collect the fans who haven't signed up for your mailing list or how to use it properly, Musformation services can handle it.  

In-House Recording and Video Studio

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inhousestudio.jpgThis means we can make high quality audio/video content and edit it  for you at a low price. We will often develop content for an artist that will get circulated around the Internet and/or exclusive content for releases. Our studio has been home to Platinum selling artists and experienced engineers of the same caliber - our clients get access to it for pennies on the dollar. Whether it is retouching a live show, recording acoustic content, making parts for remixes, or editing together trailers, we have the means to do it. This isn't someones bedroom studio but in fact a full featured and sought after studio that we give you access to. Conveniently located 5 minutes outside of midtown Manhattan, we have a comfortable environment where artists can get to work and make something special for their fans. For a tour head to CannonFoundSoundation.com.

Private Wiki Development

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wiki.jpg We treat your release like a campaign and are organizational freaks. We create a wiki where anyone involved in the project can easily find anything they would ever need to find about the project. It is yours to keep when the project is done to keep building off for years to come. Many of the pains of working on a project are one person having one item or a piece of information. Everyone involved should be connected (It's 2009 after all!) and we make sure you have an organized wiki that will keep everyone in the loop. Using emerging technologies like Social Text, Google Wave and the classic Google Docs we are able to keep everyone on the same page. If everyone is on the same page you can spend more time doing what matters and less time waiting for things to happen.
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Jesse Cannon

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Jesse has worked in every aspect of the music industry from running record stores, playing in bands, managing bands, booking numerous clubs, running a record label and a PR dept. and radio engineering. He is most known as a recording engineer and producer who has worked with a wide range or acts like The Cure, Animal Collective, Limp Bizkit, and The Misfits. Somehow between that and editing Musformation.com he has the time to still work with artists and run Musformation services. In the rare event he is not working he enjoys reading about politics and economics, hopefully while eating Indian food.

Todd Thomas

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Singer and guitarist for the band Sensual Harassment, Todd has been a musician and unabashed gear junkie for over 15 years.  Todd has a degree in Creative Writing from the University of North Carolina Wilmington and worked as music journalist for 4 years.  Before coming to Musformation, he spent 4 years in NYC working in online marketing and web design.  His other interests include: fitted clothing, cheap wine, film noir cinema and vintage Roland gear produced before 1989. 

Jackie Brennan

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Jackie, a native of New Jersey, has spent the better part of her life between NYC and the magical Garden State. She transplanted herself to the Midwest in 2004 and holds a Bachelor's degree in Interactive Digital Media and Photography from Webster University. She currently does freelance web and software development. Jackie and her army of talented designers and developers handle all of the technical and design functions for Musformation.com and Musformation Services. When she's not geeking out in front of the computer, she's probably on the phone with Jesse engaged in tech talk. Otherwise, she enjoys dancing, reading, and eating sushi.
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