Selling Merch On Etsy: When It Can Work For Musicians

Perhaps if you are an unfashionable, uncrafty, rural dweller you have not heard of Etsy, a huge community of DIY fashion crafty people who make their own clothing, jewelery, accessories and other crafts and sell it within a network that every crafty person in the world considers the go to community for these things. What this also can mean is that you make some crafty, DIY type merch for your group, you can sell it to this community and be a part of their unique search functions and amazing selling platform.

This community is not for everyone, but for groups who appeal to the indie rock, hippie craft loving community this can be a great place to have your merch. Not only can it help you sell merch to people who like this type of merch it can also help your merch be discovered by a community who may love it.

In order to sell on Etsy there are a few guidelines. To be a part of this community your merch needs to fall under one of three categories – Handmade, Vintage or Supplies. For most musicians this means you will need to sell handmade items. To get some inspiration if you don’t know what to sell, just browse around the site for a while, there is an endless wealth of creativity within. It is important to try to find something that both your fans will be interested in and belongs in this community. There is an infinite amount of great ideas out there that are found on this site so be mindful in choosing. Also note, that items that have a great amount of effort put into them, often go far in this community, as opposed to those that are cheap and thrown together.

Once you know what you would like to sell, you can easily set up a Etsy store by following their great guide and pay the modest 3.5% commission to them. Once you set it up be sure to link it on your sites and let your fans who love Etsy items know you are now there.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.

  • Glenn Robinson