Reverb Nation is definitely an under the radar tool for bands these days. I don’t see a lot of bands I know using this site to it’s full potential and it is really a shame. Today they upped their game with the addition of FanReach Pro. The new service will create HTML emails that include concert dates, schedules, songs, videos, ticket links, etc. The site has also added Fan360 which will allow bands to get specific info on their fans, in order to figure out their demographics for more effecient marketing. This can be used for help getting endorsements and figuring out who your fans are. Reverb Nation does this simply by getting your fans email address! Web 2.0 is crazy!