Record Labels Missing The Marketing Potential?

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Over on the King of Pop Punk’s blog, Jason Tate, ponders a very astute question: why are labels not taking advantage of their full marketing potential? 

Why don’t labels include free download cards for other bands on their roster in the packaging of their CDs? It would seem reasonable that once you have found someone that actually still buys a CD, including free music so they can go find more music to buy, would be a logical next step.

I can remember around the late 90′s when Indie Labels recognized their branding potential and you would usually find a flyer in every CD for either a distribution catalog, other releases, tour dates, or even a fan club. Why has this turned to a lost form of marketing?

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.