Read A Great PDF On Best Practices For Promoting An Unknown Act

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TechDirt has a great summary of a paper written by Bas Grasmayer. You can download the PDF here. In it he goes over 5 recent releases and writes about what you can do on your next release to get the most mileage through his study of 5 recent releases. It is a great read that I am sure will get your brain wheel spinning. Here’s a great excerpt:


What does NOT work (well)

  • Not going all the way. Fans love free music and so do people that are not
    familiar with an artist’s work, but if you’re going to give something away then
    really give it away. If you don’t, you won’t get the attention you were hoping for
    and might even disappoint some fans instead of connecting with them.”

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.