Putting A Personal Thank You On Your Merch Gets Fans Sharing And Sell You More Merch

photo (3)The other day I was listening to Bikini Kill on my iPhone and thought to myself “How have I loved a band this much for nearly two decades, yet own no merch of theirs?” So I decided to fix this by heading to their Bandcamp and ordered up a shirt and tote bag (ideal for carrying our books to the post office). A few days later, I had some great-looking merch from the group with the thank you note’s you see in this post from group member Tobi Vail. I thought about how my 16-year-old self would’ve felt if I got these when they were my favorite band in the world and realized I may have not showered for months upon touching those notes. Bikini Kill weren’t that big a band when I was 16 and odds are, your’s isn’t either. These personal touches can get your fans tweeting, tumbling and facebooking the pics of these thank-yous (just like I did) and your other fans deciding to pull the trigger and buy your merch to get this same personal greeting to you. Never underestimate how much personalizing your merch greeting can do, to help you sell more of it.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.