Publicity Myth – Comprehensive Google Alerts Don’t Work As Well As Individual Searches


A few months a friend told me that unless you searched News, Blogs, Web, Videos and Groups separately in your Google Alerts you would be missing content from around the web. Sure enough, that night I went home and added these searches to all of my Google Alerts in fear of missing a great story or something written about the bands I work with. I also left the Comprehensive Alert on as well. I am happy to say 3 months later there hasn’t been an Alert that has slipped by the Comprehensive search (note: some articles do slip by google all together though which is why I also suggest using BackType). This means I can safely say this is a myth and the only search you need to do for any of your Google Alerts is Comprehensive. Whew! Now I have to start deleting all these useless searches.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.