Check out Steven Rennie’s CreativeLive Class On Breaking Into The Music Business

Music industry veteran and Renman Music & Business founder, Steve Rennie (aka “Renman”), will return to the CreativeLive stage for the course, “Dream It, Do It: Breaking Into The Music Industry,” on Wednesday, July 2 from 9:00 a.m. – 4:00 p.m. PDT (12:00 p.m. – 7:00 p.m. EDT). CreativeLive classes are always well produced and contain knowledge you don’t get anywhere else. Check out the course description below.

Breaking into the music industry is the dream you share with pretty much everyone else on the planet. And there is whole infrastructure designed to keep you out. But you don’t have to obey the gatekeepers. Steve Rennie is here to show you how to carve your own path to success.

With over 30 years in the music business as a concert promoter and former manager of platinum-selling rock band Incubus, Steve draws on his experience to coach and mentor the next generation of artists and music pros. In Dream it, Do it: Breaking Into The Music Industry, Steve is going let you in on what it takes to get your foot in the door and where to go from there. You’ll learn how to find a way over, around, or through anybody, or anything standing in your way. You’ll get straight-shooter insight on what separates winners from losers to how to strike when the iron is hot.

Talent is common, but having what it takes to make it in the music biz is an entirely different set of skills. Steve is here to teach you them.


OFF THE RECORD 008: PAY TO PLAY FOR MY HEART

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Follow-up: Amazon Prime

  • Amazon Prime costs $99/year not $99/month (duh).
  • Amazon launched the Fire Phone.

The legal necessities for starting your own label or band

  • LLC or S-Corp.
  • Taxes are scary, but don’t forget about them.
  • Find a lawyer.
  • Find an accountant.
  • Be realistic with your goals and needs.

YouTube will block videos from artists who don’t sign up for its paid streaming service

  • The gist: Those who don’t opt in to YoUTube’s ad-free streaming service and are indie artists will have their videos blocked.
  • YT’s Head Of Content’s reasoning: to ensure that all content on the platform is governed by its new contractual terms.
  • Affects Jack White, Adele, Arctic Monkeys on large scale

Our goal is to continue making YouTube an amazing music experience, both as a global platform for fans and artists to connect, and as a revenue source for the music industry. We’re adding subscription-based features for music on YouTube with this in mind — to bring our music partners new revenue streams in addition to the hundreds of millions of dollars YouTube already generates for them each year. We are excited that hundreds of major and independent labels are already partnering with us.

How YouTube’s Subscription Terms Will Hurt Indies – No Content Removal Required

  • “Their negotiations with indies is heavy-handed at a minimum and might be illegal at worst,” they said the executive. “YouTube and Google always do what they want, because that’s how they operate.

Repeat After Me: I Will Not Pay To Play Shows

  • What is pay to play?
  • Is there any good from it?
  • Should this stop?
  • Maybe more bands should be doing shows on their own.
  • Bill Gazzari’s pay to play controversy.

Recommendations: Obvious ChildRe:WorkThe Grand Budapest HotelWar All The Time by Thursday. 

Sponsored by: 

  • Get More Fans: A 700 page, extensive guide with the resources and methods to promote your band. Detailing everything you need to know to get people to listen to your music and the art around it. Now with 20 more pages including a bonus chapter on the daily habits you can do to get fans for your music.
  • Bad Timing Records: Check out Bad Timing for new Park and Knuckle Puck releases in addition to Acceptance, Valencia, and Mansions reissues.

Interview with HIP Video Promo’s Andy Gesner

I have covered the music business for the last 6 years and in that time I have done nearly a hundred interviews but none was more informative about the realities of how getting your video to spread works. For the last 15 years Andy Gesner at HIP Video Promo has been helping the smallest of DIY acts on up to huge acts like The Pixies, Paramore, Jet, The Lumineers and tons more get their music video on the air on the modern era.

Some of the great points Andy makes during the interview is how important it is that he is honest with everyone he works with. Unlike any other video promotion service I have seen, when Andy gets a video he knows he can’t pitch and won’t do the band any good promoting, he is honest with them about this and doesn’t just take their money and work with them. Instead he is honest with the group and coaches them through what they need to do in the future to accomplish their goals.

So what does a video promotion company do? Well HIP is a bit different, they don’t just put a bot on your YouTube video, instead they pitch it to the appropriate outlets for your music. This could be anything from video networks that play inside mall stores to MTVu, CMT, Fuse on to other emerging video technologies. I strongly urge you to listen to this interview, since I learned A LOT from it and I have been in this business for a long time. This part of the business is greatly misunderstood and it is great to hear from someone who does it for DIY acts as well as some of the biggest in the game. After you’re done be sure to check out HIP’s website. 


Hi-Art Allows Musicians To Sell Fans Emoji Stickers

Screen Shot 2014-06-18 at 2.34.33 PMHi-Art is a really cool service that allows musicians to sell fans emoji stickers of logos and other fun designs around their music. The platform already has designs from Wu Tang Clan, The Misfits and many more as well as tons of famous graffiti artists designs. Musicians are able to sell their fans cool, fun emoji that they can text their friends ( even if they don’t have the app installed) and spread the word about their music with. Check out this great new service here or email info@hi-art.me to work with them.

Also, check out the cool write up Pitchfork gave them for more examples of the cool things you can do with the service.


Off The Record Podcast Ep. 7 Yo Yo Mosh

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Follow-up:
1. Bandcamp

  • Name Your Own Price tool.
  • Bands get emails from supporters, unlike on Facebook.
  • Older labels like Jade Tree, Deathwish, Polyvinyl taking advantage.
  • The Last.fm of today?

2. Amazon Prime Music

  • Free for all Prime subscribers at $99/year.
  • Has 1,000,000 songs to start.
  • No Universal Music Group artists like blink-182, Jay Z, New Found Glory, Lady Gaga.
  • Web app is clunky, iOS app is useable.
  • Serves Amazon, not the artist.
  • An Amazon Smartphone may be coming.

One Year Or I’m Out

  • Bands needing “one year” to see if they’ve gotten enough popularity to make it worth continuing on for.
  • Geoff Rickly on Worst Gig Ever.
  • Often the first year ends up just being needed groundwork.
  • Fans must support those bands like Spraynard or Algernon before they’re gone.

Yo Yo Mosh

  • You Mosh, You Crowd Surf
    You Get Hurt
    We Get Sued
    No More Warped Tour
  • In relation to EDC and PSAs.
  • What’s the end game?

Warped Tour’s Woman Problem

  • Only 20 percent of the 120-plus acts include at least one female.
  • If you count the female population of the bands on an individual level, women make up only 6 percent of the tour.
  • Kevin Lyman’s quotes hurt the point of the article itself.
  • 6 women on Alternative Press cover in 3 years. 2 out of 5 times have been Hayley Williams.
  • The business of Warped versus the business of a magazine, and their duties.

Recommendations: Hey AnnaCreativity, Inc.

Sponsored by: 

  • Limited Run: An easy to set up direct to fan solution for labels and artists. Look into Cart Limiting, Digital Street Date, and more.
  • Card Included: The only self-service download card service around. Need download cards? There shouldn’t be another option for you.

OFF THE RECORD 006: I’LL GIVE YOU $100 TO LIKE MY POST

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The Evolution of Streaming

  • Last.fm’s failed potential and streaming.
  • The gold rush hasn’t happened yet.
  • Pandora’s slow decline.
  • Rdio: Recent Activity, Top Charts, New Releases Recommendations.
  • Spotify: Top Lists, Discover, Browse.
  • Spotify has 10 million paid US subscribers.
  • Beats and Apple might be the mainstream push needed.

The Decline of Facebook Page Engagement

Anniversary Shows and Tours

  • Thoughts on ten year tours versus “year seven” anniversaries.
  • Emotion versus money grabs.
  • Young bands playing their albums in full.
  • An older band’s set list responsibility.
  • Brand New does it right.

Recommendations: Ryan Holidays’s The Obstacle Is The WayMatter Of Time by Kevin Devine, Everything In Transit by Jack’s Mannequin.

Sponsored by: 

  • Limited Run: An easy to set up direct to fan solution for labels and artists. Look into Cart Limiting, Digital Street Date, and more.
  • Card Included: The only self-service download card service around. Need download cards? There shouldn’t be another option for you.

OFF THE RECORD 005: HOW TO CONTROL YOUR LEAKAGE

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Follow-up:

When albums leak

Being multi-faceted in the music industry

  • Three jobs in the music industry can equal one “normal” job.
  • Luke O’Neil and the potential income of a freelance writer.
  • The benefits of having multiple jobs.
  • The pitfalls of having multiple jobs.
  • Finding the balance point between not enough and utter disaster.

The Unmentioned Perks of the Beats/Apple Acquisition Deal

Recommendations: David Lynch’s Catching The Big FishRented World by The Menzingers, Let It Enfold You by Senses Fail.

Sponsored by: 

  • Limited Run: An easy to set up direct to fan solution for labels and artists. Look into Cart Limiting, Digital Street Date, and more.
  • Card Included: The only self-service download card service around. Need download cards? There shouldn’t be another option for you.

Off The Record Podcast Ep. 4: Keep Getting Them Checks

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College and The Music Industry

  • If you want to be in the music industry, should you go to college?
  • Should you go to college and get a music industry degree?
  • Purgatory of college.
  • Location versus reality.
  • Tuition and debt.

Why is the music industry hurting those who make it possible?

  • Slate: Why don’t more unpaid interns protest?
  • Jesse is stopping studio internships.
  • PropertyOfZack has volunteer writers.
  • College and interning.
  • The future of interning.

Should blink-182 go on a hiatus, again?

  • A reunion in 2009 versus 2014.
  • Believe in the new music, or don’t make it.
  • Why blink-182 should go on a hiatus, again.
  • Did the fans get what they wanted?
  • Just tour.

Recommendations: Charmer by Tigers Jaw, 100 Words Or LessThe Dance Of RealityAmerican Football (original) by American Football, WTF With Marc Maron and Shepard Fairey.

Sponsored by: 

  • Limited Run: An easy to set up direct to fan solution for labels and artists. Look into Cart Limiting, Digital Street Date, and more.
  • Card Included: The only self-service download card service around. Need download cards? There shouldn’t be another option for you.

Off The Record Podcast Ep. 3: Mo Wax, Mo Problems

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Website: OffTheRecord.fm
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Follow-up:

  • One Direction do have top 40 hits.
  • Lefsetz is not always right. (Or, Lefsetz is mostly wrong).

Cartel, Chroma, Enjoy The Ride of Wax Dramatics 

How do you like your vinyl? Marketed

  • Midtown versus Knuckle Puck (in speed of sales, not punk).
  • Marketing the excitement of a release.
  • #BTR001 marketing.
  • Next day pre-ordering.

What is the job of a record label in 2014?

  • The journey of needed-to-not-needed-to-needed.
  • Different sized labels, different functions.
  • New Found Glory sign to Hopeless.

Recommendations: Sad musicInto It. Over It.Death Cab For CutiePop CultivationDifficult MenWashed Up Emo.

Sponsored by: 

  • Limited Run: An easy to set up direct to fan solution for labels and artists. Look into Cart Limiting, Digital Street Date, and more.
  • Card Included: The only self-service download card service around. Need download cards? There shouldn’t be another option for you.