Across the music message boards of the Internetz, dance rockers Cobra Starship are being bemoaned for taking a paid product placement from Trojan condoms in their latest video. The idea of people discussing selling out in 2009 could not be more boring to any us over 16. However one idea that is not discussed enough is your band/label business as a social business.
A social business is one that does not put profits before people. In that profitability and making money is not a bad thing and if anything encouraged as long as you are contributing to the greater good of humanity. This does not mean paying into a charity here and there to disguise the fact that in reality you are trying to exploit your workers and customers, this means finding strategic ways to make sure you are helping the world become a better place with in your business structure.
When bands strike deals with Walmart they strike a deal with a union
busting corporation that does everything they can to exploit their
workers and has no concern for the destruction of the communities they
move their stores into. It shows your band has a greater concern for
it’s own profitability as compared to the people who live in the
communities these stores inhabit, which is the total opposite of a
Cobra Starship made a great decision that
was a smart move for both them and their audience. By placing condoms
in their ad not only did they make money off of a placement. They made
using condoms cool which is a great message to their largely underage
and impressionable audience. These are the types of win-win situations
every band should aspire to and the world should be sympathetic to.