Odd Future’s QR Code “Album Cover” On Display On Fallon

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Stop whatever you are doing and ingest this performance on Fallon, then watch this video, read the Tumblr and start following a really important collective by the name of Odd Future. Whether they are referencing Tumblr in song lyrics, making one of the best videos I have seen in forever or using a QR code in place of an album cover so that their potential fans can lock in with them, this group is ahead of the curve on promiting themselves in the new music landscape. As seen in the picture above they had a QR code as their album cover so that fans could scan it and learn about which group just blew them away with this amazing performance. A very smart strategy to make a huge opportunity for mass exposure into an even bigger opportunity. 

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.