Myspace – The New Ghost Town Of The Internet And What To Do About It

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Ut Oh! We warned you this was going to happen, but we are shocked at how fast! If you still sign into Myspace like me, you are probably seeing what I am – less bulletins, fewer status updates from your fat friends talking about what they ate, and really outdated pictures of your friends. Sadly, there is two pieces of data to back it up. From ReadWriteWeb:

“Bill Tancer, Hitwise GM of Global Research recently wrote about MySpace’s departure as a top traffic generator
for entertainment and music sites. Says Tancer, “MySpace was the most
significant contributor of traffic to entertainment – multimedia sites
providing over 35% of traffic to the category…that percentage now
hovers below 10%.”

I conducted an experiment of my own while in a daze of insomnia I scrolled through Myspace many of my studio‘s recent friends. Particularly the bands that have been friending the studio, taking a quick listen to a lot of the ones with more than 1,000 plays to see if any of them are worth writing to about recording. I was dismayed to see about 50% of them haven’t signed into Myspace in about 2 weeks!!! That’s bad and not very 2006. So what are you supposed to do?

  1. Despite All The News Your MySpace Music Page Is Still Important – Google searches still land there, but make sure you are driving your fans to your other pages.
  2. Use Ping.FM to update your Myspace statuses for everyone who still uses it and to show people who land there browsing around the web what you are up to.
  3. Tired Of Checking Your Myspace, Leave An Away Message
  4. Get a mailing list collector from ReverbNation or FanBridge and embed it into your profile
  5. Make sure links to your Twitter, Facebook and website are all over your site. Remember get people to follow you other places where they will be getting updates.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.