The NY Times has put up an awesome article on the emerging options for artists to get involved with investors as opposed to controlling label deals. Seeing as selling 80 or 100,000 records is no longer successful to many major labels, this model is becoming more and more necessary as profit margins decrease. Citing Brian Message and Terry McBride’s new “label” Polyphonic as an example and outlining their business model. The article also cites the success of Metric who have been successful shunning the use of a label as we have covered much before. Check out a must read article.