If you begin to get a fanbase, what will inevitably happen, is fans will share your songs as YouTube videos. If you get an even bigger fanbase, you will want to become one of YouTube's content partners and make money from your popularity. While it is common knowledge you should post all of your songs to YouTube with at least a single frame video, what is not common knowledge is that you should also give your fans a better experience than that if you want to get them to watch your YouTube videos instead of the other one's out there. One way to do that is by making a lyric video, since most fans wont put this amount of effort in. You can also add together quick live footage or behind-the-scenes pictures that fans wont have access to. All of this can make it so that your YouTube's are what the fans go to.
One of the things that some bands will never get is that when they litter their pages with EPKs, press photos and a bio listing their achievements is it says a lot about you. You are a band looking to impress the music industry, not a band concerned with growing their band's fanbase. What that also says, is you are more concerned with someone scooping you up for stardom, rather than someone who is willing to work to build a fanbase (aka someone no one wants to work with). Make your social networks a useful place for making new fans, not a place to brag about having opened for Puddle of Mudd's reunion tour and other not-so-glowing achievements.
With this wiki you can store all of the regularly used information and share it with the members of your team who often need it like band members, management, label and booking. A well done wiki can not only save countless hours of useless fetching and email writing, but it helps keep information that can easily be forgotten in one easy place. Simply invite the members of your team who should be a part of it to the doc and start storing information. Easy!
To help promote this new feature, the folks at Jango are offering Musformation readers 100 free spins when you sign up for the first time. Click on the image above to get started. Very generous offer from a very useful service that is quickly getting better and better.
Ask Me Anything And Bond With Your Fans
The Ask Me Anything function can be a great way to bond with fans. This puts a button in your profile where fans can interact with you and you will answer questions publicly in the timeline. While this function can be a great way for your fans to see you are a real person, it can get really annoying if you are clogging up everyone's Tumblr timeline with answers all day long.
Community And Comments
If you do start to clog up your Tumblr timeline with Ask questions you can add a comment section to your Tumblr using the social commenting service Disqus (disqus.com). This will allow fans to comment on your Tumblr posts and allow fans to converse with one another as well as you. Make open threads or question threads. You can even start conversations with fans.
As you may have heard, a major-label-praising, marketing executive by the name of Steve Stoute, took out a full page ad in the Sunday New York Times (at an estimated $40k price tag), lashing out at the fact that The Arcade Fire took the Album of the Year over more mainstream artists like Eminem and Katy Perry. In short, he lamented the fact that the music industry didn't work in the usual corrupt, "payola" ways and did not reward the.artists who spend big bucks on their popularity. Stoute argues that, "Using Eminem's, Kanye West's or Justin Bieber's name in the billing to ensure viewership and to deliver the all-too-important ratings for its advertisers," should then mean they also receive awards for this draw. A puzzling notion for most of us egalitarians, who are enthused that the music business is shifting in a way where corruption and money doesn't buy merit and reward. The letter reinforces the notion of major-label-fat-cats and ad execs who are disappointed when their money doesn't buy them the results which they feel should lead to trophies on their shelf.
Stoule's leading hypothesis reads that, "I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture." An idea send most of us into a cackling laughter, since we felt this way for years until the events of last Sunday night. For some time, most of us have lamented the bizarre ways the Grammy's have determined who they award their prize. Instead of focusing on which artists made the relevant contribution to the musical community, they instead rewarded an "old boys club" of familiar names and legacy artists.
Famously, rock dinosaurs Jethro Tull beat Mettalica's Black Album for Metal Album of the Year, subsequently sending smoke out of many music fan's ears. When one of the most important albums in a genre's history was trumped by a group that hardly fell into the category, it showed the flaws in the Grammy's merit system. This error was a telling illustration that which ever group had a familiar name with an aged musician demographic took the prize. Allowing out-of-touch music veterans to vote on musical genres they do not appreciate or participate in often led to mind-boggling outcomes like the Jethro Tull incident. Flaws that Stoule points out, but saw it more as a snub to mainstream artists who had earned the award by buying their way into pop culture relevance.
This year we saw a new pattern emerge. The Grammys choose to honor an album that will have a cultural impact for years to come. When The Arcade Fire won, we finally found the The Grammy's getting it right for the first time in decades. While I do not personally enjoy The Arcade Fire's latest album (though my 60-year-old Mother does) it cannot be argued that they did not create a record that will shape culture for years to come, much more so than Eminem's, Katy Perry or Lady Antebellum (I can't bring myself to disparage Lady GaGa, since there is no doubt that she has stepped out of the box and shaped music in her own way, but was heavily awarded for the original version of her record at the 2010 Grammys).
To understand why The Grammy's decision was so smart you need to understand what The Arcade Fire's The Suburbs did different. In the above video you can see the use of Podcast multi-media technology merged into the popular Apple iTunes album format, which changed the digital album experience in a way no one has in a long time. By embedding Wikipedia links and the lyrics to the record in a unique and new fan experience, the group gave listeners a new way to understand a lyrical message behind the record. The group also employed an interesting method of mastering the record by pressing the record to individual 12" singles to capture the character of vinyl and releasing that as the digital version, so that all of their dans would experience what the sound of the LP format would bring to the record. Not to mention also employing, interactive videos that push boundaries that none of the other artists up for this nomination were doing (GaGa aside). All the while doing this on an indie label budget and using countless outside-the-box marketing techniques to get noticed and debut at #1 on the Billboard charts.
True music fans like to think the artists who are going to get these awards are going to be artists who are remembered for years to come. The Grammys took a leap of faith that Justin Bieber will probably go the way of Tiffany, Hanson or The Backstreet Boys, aka groups who exist as nostalgia. History will be the judge of this, but what we can say is that no one made a more groundbreaking, memorable and challenging album experience in the mainstream this year than The Suburbs. The Grammys rewarded that, rather than another artist who will fade into reality TV obscurity or become a Where Are They Now? factoid. We should be taking out ads in praise of this institution finally refining their system to reward innovation and bold vision, instead of trying to restore the corrupt days of gatekeepers rewarding those with financial advantage and brand name familarity.
We all want to make money making music rather than sitting in an office. The Music Think Tank has up a great article on how to make money by making covers. Check it out for some inventive ways for added income.