Get Your Fans To Do The Work For You
One of the basic rules of marketing is people listen to suggestions if they believe they are authentic. One of the best ways to get an authentic suggestion for your band is to get your fans to suggest your band to their friends. Whether you use Facebook notes, Twitter, Myspace or whatever you tell your fans how to suggest you to all of their friends. You can link to a how to web page, make a YouTube explaining it, or just write up a how-to and send it on your email list. No matter what get the word out that your fans can help you by doing this!
How Do They Do This?
Have them navigate to your Facebook URL and then click “Suggest To Friends.” For example I am a big fan of Those Mockingbirds, and if I suggest them to my friends, Facebook will send all of my friends my endorsement of what a great band they are. This will net you fans to much greater success compared to randomly messaging people. Use this technique as much as you can! This technique is the best way to make friends on any social network (including Twitter and Myspace) and does not come off as scummy or spammy.
How To Make Friends And Alienate People
Now we get to the scummy, spammy stuff. I have started to see bands either making a profile for a person and using their band name or messaging people from their personal profile with their bands Facebook URL. From what I can tell the bands go to a similar band’s Facebook page – say Mars Volta – and start scrolling through their friends (just like the Myspace days) and messaging people suggesting that since they like Mars Volta perhaps they will like their band. I don’t think this practice is going to get great results, since Facebook has never been infiltrated with spam this way. Though you are welcome to give it a whirl, I don’t know that it is going to work the way it did on Myspace.