Lessons On Building Fan Community From Lady GaGa

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If you haven’t heard Lady GaGa just got certified Diamond for her record The Fame. Seeing as this doesn’t even happen every year, nevermind this fast it shows she is doing something right when it comes to gaining fans. ReadWriteWeb has up a interesting article that examines some of the web strategy behind this fan building. The most interesting facts are the prominent links featured on her YouTube channels and some statistics regarding logins to her fan community.

“A jaw-dropping statistic was given that 89% of users coming to LadyGaga.com chose a third-party
logon rather than create a new account. “Signup with Facebook, Twitter,
or MySpace” is the default option on LadyGaga.com – and it works.”

Many people are starting to recognize that fans will talk and engage more if they can get “real world” recognition for their good remarks in a community. They want people to be able to find them on Facebook and Twitter and make further connections with people they have a bond with. Anyone looking to build a fan community should take notice to these statistics. Read more here.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.

  • AJRussell

    “fans will talk and engage more if they can get “real world” recognition for their good remarks in a community. They want people to be able to find them on Facebook and Twitter and make further connections with people they have a bond with.”
    Not true. Clicking once to connect with Facebook is just easier, quicker, and more convenient than filling out a form with your First Name, Last Name, Email Address, URL, Country, blah blah. Fans don’t necessarily want connectivity, they want convenience.
    Either way, it obviously works for Gaga. Love the choice of photo, too.
    How come I had to fill out a form to post this comment? Musformation not heeding its own advice?

  • Jesse Cannon

    I wish we had those connections unfortunately when we tried to implement them we entered a world of hell. They will be coming soon though.
    I will agree the ease of use is a part but I think there are many people in the digital age hunting for friends and mates on the net and they feel this recognition can get them that. I will try to find a great article I read on this and post it tomorrow.