Kontor Records Releases Vinyl That Gets Scanned And Played By Your iPhone

 

After seeing their promos CDs get thrown in the trash all the time, dance label Kontor Records decided to get innovative. They began to mail vinyl promo copies where the packaging included a printed turntable with instructions to use an iPhone app that would scan the vinyl and then playback the sounds over their iPhone. Watch the above video to see the genius in action and see why 71% of the people who received this promo went on to check it out.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.

  • Mark

    can any band do this or was it something that Kontor created….If there is a way that anyone can do it is there a service to contact??

    • Jesse Cannon

      It looks like this is an App they developed just for their own releases.