Twice in the last month a band I work with has had the happy discovery of seeing tweets about the band coming from two different people who work at labels we would love to sign to. The natural thing of course is to make them a file with all of the bands songs, hoping they will circulate around the office to the higher ups and grab their attention. When I have done this for Musformation I have found people I respect and even one of my favorite writers tweeting our links. Twitter is an amazing tool for building connections and taking the 2-5 minutes it takes in a day to see who is writing about you and following you can be rewarding experience that can open many doors. It’s a small world and Twitter helps make it even smaller. Don’t sleep on it!
One of the things that is a daily chore for every band I work with is to have their band name in a Twitter Search and to follow every single person who tweets about the band. Not only does this bring awareness to these fans who you follow that your Twitter exists, but it also let’s you see who your fans are. The one thing I did not expect is how many doors this technique would open up.