Jango: Bringing Back The Dark Days Of Pay-To-Play Access Or Can It Help Your Band???


Jango, is a channel based online radio service that is now boasting an audience of 6 million listeners per month. It operates off a simple system where you can select a channel such as Justice, and they will play artists like Justice and other similar bands (very similar to Pandora). They are now encountering a bit of ire from some industry purists who are not happy about one of their newest monetization methods. They are now offering bands a “Pay-To-Play” method of getting their music on the site via their Airplay campaign. For the small fee of $30 you will be introduced into the site’s playlist, and guaranteed 1,000 plays. The listeners is then presented with the chance to either delete the artist from regular play or promote them. If you receive 50 promotions you are graduated into regular airplay. While some find this a disgusting form of access, in a bands eyes this is a very cheap way to start marketing your music to fans who fall into your demographic. In fact we are hard pressed to find a better way to get introduced to listeners who are looking for new music by a band similar to yours. While some may find this to be payola we feel it evens the playing field and allows small artists the same chances as larger artists. Get on it!

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.