Apple has announced a new section in the iTunes store entitled Mastered for iTunes. If you are thinking this is another scam by the majors to get you to buy classic albums you already ow you are partially right. I am sure many of these records now have a fresh new coat of mastering on them and some of the releases in this section are actually current and new releases. In fact, throughout the white paper on the subject Apple makes no reference to any practices that would ensure you master for iTunes as compared to what you would normally do to master a great sounding record int he digital world. This really seems like a way to revitalize the iTunes Plus platform which tacks on an extra 30 cents to each download for a higher quality download.
So what does this mean for DIY artists? Honestly, not much until aggregators like TuneCore and ReverbNation will allow you to add to this section. You could tell your fans you mastered your record for iTunes (since that’s what most mastering engineers are doing these days anyway, it is in no way a lie) but unless you are going through one of the more exclusive digital distribution companies (IODA, The Orchard, Ingrooves, etc) you are most likely not going to get to take advantage of this prestigious title.