Interview with Ian Rogers from Topspin Media

In this segment, Wired’s Eliot Buskirk talks with Ian Rogers at NARM (National Association of Recording Merchandisers) discussing things like Topspin, digital marketing, direct to fan sales and the band Metric.  Years ago, Rogers left Yahoo to work at Topspin Media and has been adding some real innovation to the industry.  Hear him detail how some new bands are really making it work.