How You/ Your Band Should Think Of Your Website, Facebook, Twitter, Blog, Myspace, Etc.


Last night I was involved in a discussion about social networks where people were stating their various opinions on whether people should keep updating Myspace or if anyone actually reads Twitter or Facebook news streams. This could be debated to the end of time but there is one thing that I feel is essential to understand in this debate.

If you take a dozen music fans and ask them how they keep up to date with bands you will get a dozen answers. The right way to think about whether you need to keep updating your profile on a given social network is that if you don’t keep them up to date you are cutting off some of your fans way to keep up to date with you. Despite the fact that Myspace is becoming a ghost town the only reason I still go there is to look through the bulletins to keep up with my favorite bands. I tend to do this on public transportation or in a line to get coffee while killing time on my phone.

Saying that no one reads Email, Myspace, Facebook, Blogs, Twitter etc.
is ridiculous. while you may not or your friends may not there are
still people who keep up to date and prefer information in many
different formats.

Different people digest information in
different ways. If you choose to not participate in any of the major
social networks you miss out on oppurtunities for people who are
insterested in your music to keep up with it. Deleting your profile or
ceasing updates cuts off fans who preferred this form of information
and digesting news. If you find it to be a pain get yourself used to
copying and pasting and using Ping.FM.
Otherwise face the wrath of losing fans who would potentially be
interested in you if you would just feed them the information they want.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.