How To Use Twitter To Get Your New Song Spread Across The Internet A Little Bit More


We all know that one of the most effective ways to get new fans is to get your fans to recommend you to a friend. But how do you get them to do this? Give them incentive. Lately, we have been seeing bands like The Used and AFI using Twitter to spread the word about their new music using high tech Apps that get people to ReTweet links to their music. If you aren’t a web programmer this can be a bit intimidating, but with a hour or two of time you can easily do these same techniques in a less automated way. Follow me to the jump and I will show you how to get the word spread about your new song via Twitter and expand your Twitter followers as well as getting new people to listen to your music.

First off, we are going to need a new song you have never posted on the Internet to do this. Odds are when you last recorded you recorded more than one song. Imagine this scenario, last month you recorded “Song A” and posted it on all of your social networks, but were going to wait another two months before you release “Song B”. A week before you intend on posting “Song B” upload it to SoundCloud (instructions here). Next we are going send out bulletins, mailing list emails etc. with a simple message that says this:

Hey Everyone!
Do you want to hear our new song, “Song B” a week before we post it for the world to hear it? All you need to do is this.

  1. Follow us on Twitter @musformation (obviously put your twitter in, instead of ours)
  2. After you are following us copy and paste this message into your twitter
    “Check out @musformation’s song “Song A” at <insert social network of choice here>, it is so good!”
  3. Shortly after you update your Twitter with that message we will send you a link to our new song a week before everyone else!

Now, all you need to do is go into your Twitter and click the @messages button and you can see everyone who did this. Click each of their Twitter names and send them a Direct Message (NOT AN @ MESSAGE!) with the address of the SoundCloud upload you made of “Song B”.

Maybe it looks something like this:
“Thanks so much for helping us out, I hope you like “Song B”, You Rule! Here it is <insert link to “Song B” on SoundCloud>”

You can make this SoundCloud downloadable to give your fans extra incentive to pass the link around. No matter what, this technique should increase your plays and your Twitter followers. Good luck!

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.

  • Anonymous

    After the fan retweets and we send them the Soundcloud direct link, can’t the fan then pass around the soundcloud link to our new song which would bypass everyone following and retweeting us? Unless each Soundcloud link we get to send out is unique or has some kind of password? How do we get around that?

  • Jesse Cannon

    I think the idea would be that you want as many people to download that song as possible as much as them not abusing the system would be helpful, at the same time the more people who download this song the more potential you gain for them to want more.