It is no secret that online radio is one of the best ways to find new music you may like. As a result, this is also one of the best ways to get your music heard by people who may potentially like it. Through the powerful recommendation engines that online radio outlets offer, you are able to target people who would potentially like your music, like you weren’t able to just a few short years ago. Jango is one of the most popular online radio stations and with their Airplay feature you can choose artists who you are similar to, along with a variety of other features and find exactly the type of fans you would like to have listen to your music. Follow me to the jump and I will guide you through some tricks that will make putting your music on Jango even easier.
Before we get started we are going to need a few things:
- A high quality MP3 of the single you have picked out (here is some advice on how to pick that single).
- $30 (at least) on a credit card, that you are ready to use to promote your music.
- The URLs of your iTunes, Amazon and Direct To Fan sites (you don’t need these but you should have them).
- Identify a list of a dozen (it can be less, but no less than 5) artists who you think you would have the same fanbase as. In other words these are the artists who your fans also like.
- A bio so that people can read something about you.
Once you have all of that, head over here, make a login and enter a credit card. You will now need to choose a payment plan. We recommend buying up as much as you would like, but starting with no less than $30 for 1,000 plays (seeing as it is a good value and we need at least that many plays to make any difference). Though, if you are going to spend $1,000 on getting a ton of plays please make sure you don’t set it and forget it, make sure you come back and tweak the targeting which we will teach you about below.
Next, you will need to upload your song. It has to be an MP3 and under 10MB, this means if the song is long you will have to lower it’s bitrate until it fits. You can learn how to do this here. If you already have your music on SoundCloud you can link your songs on SoundCloud and the work is already done for you!
Once this is done you will be asked to enter both your websites and places to buy your music. This is an important part of making Jango not only a great tool to get new fans, but also to make you money (so you can keep investing in gaining more fans with their service). Make sure to put up links to iTunes, Amazon and a D2F method (Bandcamp, Nimbit, etc.). We would advise that if you have a website with strong fan retention results that you only link that otherwise link up all of your social networks.
Now we get to the fun stuff. Jango is going to ask you what genre you belong with and subsequently will choose a bunch of bands that you sound nothing like. Next, to these bands you will see a trash can, click these on any band that is not on your list. Next, we are going to add all of the bands that you compiled that you do sound like (we think it is a great idea to ask your fans who else they listen to, since we find that many artists are often shocked by the results). You can enter between 5-30 artists at this time, but if you have a clear idea and not much money to pour into this campaign, you may want to keep that number closer to 5.
Once this is done you are ready to let the fun start by gaining fans and getting plays! One of the cool things about Jango is that if you get 50 “likes” you will be added into their regular rotation on their various stations. If your goal is to get added to regular rotation off as few plays as possible, it may be a good idea to choose the artists you target wisely and stay with a few similar artists. If you just hope to get heard by a lot of people in a short amount of time enter in some obscure references.
After you have received a hundred or so plays we can start to see some results of what your play stats are. By clicking “reports” you will start to see who is liking your music broken down by age, gender and location. One of the coolest stats is the fan overlap chart which will show you what the listeners who like your music, also like. You can use this chart to improve your targeting by looking at the artists you may have missed that show up on this list. If there are artists on here that you missed it is probably a good idea to start adding them right now. They make it too easy!
- If you are trying to build a local fanbase and then move to the rest of the world later, this feature will allow Jango to play your songs multiple times to anyone who doesn’t skip or give you the thumbs down on your song (that way you don’t lose repeated plays to people who don’t like you). This can give you time to grow on the listener and for them to feel your song is familiar.
- If you are an indie rock band whose sole concern is getting written up by blogs, you could strictly target NYC, since nearly every influential blog is based out of there (you could also add Chicago, LA and London and you’d have 98% of the big blogs targeted in your genre).
- If you are planning on a European tour and want to focus on getting fans out to the shows you could target just the countries you will be playing.
Lastly, if you choose to do the last technique we discussed, there is one last cool trick that Jango enables. Anyone who becomes your fan allows you to be able to contact them via email in Jango’s internal structure. You can look at what country and city they are from and email them when you are coming to town. If you are smart you will click on the “Fan” screen and at least send everyone of your fans a letter thanking them and linking them to some way to trade whatever free goodies you have for their email. You can also post bulletins that all of your fans will see when you do things like put up new songs. Now get to work!