How Polyvinyl Records Used KickStarter And What It Can Do For You


Yesterday, The NY Times published an article on cool startup KickStarter that talked about how Polyvinyl Records uses the site to test out the demand for new records and to get rid of old inventory. We covered KickStarter in the past, but it seems this site should get another look since we are seeing more and more artists using this as a great way to fund their next DIY endeavor. For those artists who are looking to demonstrate to labels/investors that people are willing to get behind them this site is one of the best ways I have seen to publicly show the support you can drum up as well as get funding for whatever you want to do as an artist. I would highly suggest any band with fans and low funds check out KickStarter and see if it can help them get where they want to be.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.

  • Anonymous

    Too bad it isn’t available to projects from outside the US yet! Anyone know of any EU equivalents?