How To Negotiate a 360 Deal

Somewhere in the industry bizarre, companies felt it necessary to toss around 360 deals like some sort of trade commodity.  Labels are no longer to blame for these harsh, and allegedly “non-negotiable” agreements, as somehow publishers, agents, attorneys and managers insist their expertise have risen to 360 status.  Well I hate to call bluff but 360 deals are negotiated everyday in many ways.  Stick with the basics and avoid a bloody deal with the devil.