One of the arguments we’re constantly hearing at Musformation is that having great content is all you need to be successful. Unfortunately, nothing could be further from the truth. While a great song or eye-catching video will certainly help you, it’s only one part of the larger game. If you’re not marketing yourself to your full potential, you are definitely wasting your time. If you’re not hip to them, Upworthy is a burgeoning entertainment aggregate site similar to Buzzfeed. At the end of last year, they came out with an amazing presentation on making things viral, and it’s still making the rounds, as it was brought to our attention recently. Whether you’re thinking about email subject lines or ways to get others to share you new video, Upworthy’s How To Make That One Thing Go Viral acts as a marketing degree and creative writing crash course in one presentation. HIGHLY recommended reading.