Yes! Just what the world needs! Another streaming music service! At that, one from Google who’s launched frivolous services (Google+, sure is working out well) and killing the one’s their users love (RIP Google Reader in about 2 weeks), because they’re made of money and can afford to experiment. So why on earth would we want a Spotify/Rdio competitor from Google? Especially when Apple and the smart people at MOG/Daisy also have services on the way. If that weren’t enough, there are already a bunch of other crummy ones out there (Rhapsody, XBox Music) crowding the market. The answer is basically that Google already owns so many people’s existence, so why not try to capitalise on it?
But why should you care? If you’re a musician looking to connect with your fans, Google Music has long offered musicians a better backend set of tools than any other music service. With the ability to connect with fans and control your prices and content easily, they offer a great tool to musicians, if they want to employ it. Their recommendation engine allows your music to be suggested to new fans, which is very important in getting new fans, no matter who you are. Thankfully, if your music was already aggregated to Google Music, it will be available on this service as well. If it’s not there, you can sign up here.