If you haven’t heard, the evil goons at Google have decided to help make it easier to ignore your band’s email blasts. By using a tabbed system, your emails to fans will now be labelled under a tab called promotions, making it easy for users to ignore them. Seeing as Gmail is the most popular email platform, this change is going to take away from the effectiveness of your email campaigns. So what can you do about it? You can write a personal appeal to your fans and ask them to drag your next email blast into the “Primary” folder, so they will always see them, or link the above video and have them disable tabs altogether.